Marketing
Our Business: Marketing Your Organization
With the exception of personal web sites, most web sites are marketing vehicles. You want your web site to reflect your organization and target your desired audience. We work with you to identify the role your web site will play in your marketing efforts, and then implement your site with those considerations in mind. We coordinate your site’s appearance with your existing logo, print materials, and colour schemes.
Your web site needs to be part of an integrated marketing plan in order to be successful. Elements of that integrated marketing plan might include:
- Refering to your site in all your advertising, whether print, radio, or television. This could include billboards and vehicle advertisements.
- Using search engine “Pay Per Click” programs to drive traffic to your site.
- Making use of Search Engine Optimization so that search engines rank your site highly.
- Sending periodic email notices to your mailing list, notifying them of new content on your site.
The project isn’t over once your web site is launched. We are available to help you market your site (and your organization) online.
We can also design your corporate image (logo, letterhead, business cards) and printed materials (brochures etc).
