Visuals
Visuals are the supporting actors.
A professionally designed web site instills confidence in your visitors. It communicates to them that your organization is invested in its mission, whether that is selling properties, helping the disadvantaged, or sharing library materials.
Well chosen visuals contribute to a professional presentation. However, visuals will never compensate for poor or inadequate content. Visuals are not lead actors here; they play a supporting role.
Visuals include:
- Site colours which coordinate with your organization’s corporate identity.
- Images which coordinate with site colours and communicate your mission.
- Fonts which are easy to read and communicate your organization’s style (conservative, contemporary, energetic, serene, etc.).
- Attractive page layouts which present your content in a logical manner.
Principles of usability will govern the choices of the visuals. Visuals need to be chosen to keep download times short, and content easy to locate and read.
You can make use of our experience in graphic design and photography to create your visuals, or you can use online sources of stock images. You can leave the choice of images to us, or – for more control and/or reduced cost – you can choose the images yourself.
We recommend iStockPhoto for well-priced, quality stock photos, graphics and video.
