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Our Business: Marketing Your Organization
With the exception of personal web sites, most web sites are marketing
vehicles. You want your web site to reflect your organization and target
your desired audience. We work with you to identify the role your web
site will play in your marketing efforts, and then implement your site with
those considerations in mind. We coordinate your site's appearance with
your existing logo, print materials, and colour schemes.
Your web site needs to be part of an integrated marketing plan in order
to be successful. Elements of that integrated marketing plan might include:
- Refering to your site in all your advertising, whether print, radio,
or television. This could include billboards and vehicle advertisements.
- Using search engine "Pay Per Click" programs to drive traffic to your
site.
- Making use of Search Engine Optimization so that search engines rank
your site highly.
- Sending periodic email notices to your mailing list, notifying them
of new content on your site.
The project isn't over once your site design is finished. We are
available to help you market your site (and your organization) online.
We can also design your corporate image (logo, letterhead, business
cards) and printed materials (brochures etc).
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